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About Humu


Humu Surf Company is named for the beautiful Hawaiian reef triggerfish, and Hawaii's State Fish, the 'Humuhumunukunukuapua'a'. 

Humu Surf’s mission, in addition to building a strong brand in the surfing and SUP communities, is to foster the spirit of aloha and respect for the ocean and beaches and all living things…and to nourish these values in kids of all ages by actively reaching out through education ( working with surf camps, Jr. lifeguards, etc. ) through social media, and by example….like participating in beach cleanups with Surfrider Foundation and other organizations, or organizing our own events…

Humu Surf founder, Dr. Ken Weissman, is a retired Emergency Physician and lifelong waterman. A former Cape Cod lifeguard, avid sailor, surfer, scuba diver, and paddleboarder, Ken fell in love with the Hawaiian Islands while working as an ER doc on Oahu. He has a special interest in wilderness and marine medicine. Ken is a longtime volunteer with Surfrider Foundation and spends time between Encinitas, CA. and Maui.

We believe that we can make education fun and interactive…

To encourage people of all ages, but especially from a very young age, the vital importance of health…that if we take care of our bodies from a young age with diet and exercise, avoidance of smoking and destructive habits, that we can live long productive lives and feel good, and be assets to our family, friends, and communities…

These are the lessons we have learned from respected people in the surfing community that came before us, people like Doc Paskowitz, Duke Kahanomoku, and many others!

Humu Surf believes in the values of strong family and community, that we can all make a difference and have fun doing it!  To 'Live With Aloha' means to love and cherish each other and our planet. 

We are proud to donate a portion of our profits to both Surfrider Foundation ( Dr. Ken has been a lifetime member more than 20 years ) as well as the Oceanic Preservation Society ( ‘OPS’ , producers of the film ‘The Cove’ ). Of note, we believe that dolphins and whales ( like Orca’s ) do NOT belong in captivity in places like Seaworld and should not be hunted for food in Japan or Iceland or anywhere else, but should be happy, joyous and free in the wild where we can see them in the surf break, from a boat, or snorkeling…!

Thank You ( Mahalo ) for reading and being a part of our vision!

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