Live
with
Aloha

Inspired by the Hawaiian Islands and the beautiful ‘humuhumunukunukuapua’a', Humu Surf is all about sending out good vibes and the spirit of aloha!

Woody Truckers Hat

Our bestselling iconic ball cap

Shop This Shop All

Molokini Truckers Hat

Stylish and fun in the sun

Shop This Shop All

Shop Our Store

Quick view

Classic Lifeguard Hat

Molokini Truckers Hat

$ 19.99

Quick view

Original Truckers Hat

'Live with Aloha" Beach Towel

Women's Short Sleeve T's

$ 19.99

Quick view

Women's Long Sleeve Performance Hoody

$ 34.95

Quick view

Men's Long Sleeve Performance Hoody

$ 34.95

Quick view

Men's Long Sleeve Performance Sunshirt

$ 29.95

Quick view

Juniors Long Sleeve Unisex Rash Guard

$ 22.95

Classic Lifeguard Hat

Regular price $ 24.99 Save $ -24.99

The most awesome sun and lifeguard hat, and we can barely keep them on the shelves! This lifeguard hat has become our most hat popular over the last couple years, with our iconic embroidered logo. Fresh, original style and optimum sun protection.

Need we say more?

Woody Truckers Hat

Regular price $ 19.99 Save $ -19.99

This ball cap style truckers hat is one of our most popular hats and a sell out at every event. Our iconic logo ( 'woody' refers to woodgrain appearance on our logo) embroidered on a patch front and center. White mesh back. Adjustable snap closure. Structured, high profile.

47% cotton / 25% poly / 28% nylon. Available in navy only.

Molokini Truckers Hat

Regular price $ 19.99 Save $ -19.99

One-size-fits-all (most kids and smaller size adults. Does not fit most adult men)
Gorgeous ocean blue with contrasting white mesh back, adjustable snap closure
Humu Surf 'woody' sewn patch
65% cotton / 35% poly
PLEASE NOTE THIS HAT DOES NOT FIT MOST ADULT MEN! Guys check out the WOODY TRUCKER's HAT!

Original Truckers Hat

Regular price $ 19.99 Save $ -19.99

Our original trucker hat, foam front with Humu logo in black and electric blue, paddle boarders love it for the look and flotation. Adjustable snap closure, one size fits all! Contrasting black brim and mesh back.

Lanai Truckers Hat

Regular price $ 19.99 Save $ -19.99

'Lanai' trucker's hat, beautiful underwater reef scene in ocean blue, foam front.

We love how it floats!

One size fits all with mesh back and snap closure.

Humu Surf Beanie

Regular price $ 19.99 Save $ -19.99

Warm beanie with our logo, available in two beautiful colors, Navy and SteelBlue.

We've worn them after surfing in Norway or checking the surf at our local chilly breaks!

Stay warm and look awesome!

Wave Snapback Cap

Regular price $ 24.99 Save $ -24.99

Wave logo embroidered on a premium classic navy snapback baseball cap. Unisex, one size fits all. Adjustable snap closure.

80% acrylic / 20% wool. Classic shape, premium wool blend.

Napili Truckers Hat

Regular price $ 19.99 Save $ -19.99

Gorgeous colorful Humuhumunukunukuapua'a watercolor on a foam truckers hat with contrasting royal blue brim and mesh back.

We paddlers love it because it floats!

'Live with Aloha" Beach Towel

Regular price $ 44.95 Save $ -44.95

The Humu Surf 'Live with Aloha' beach towel

These super plush and luxurious beach towels would be at home in the finest 5 star resort or hotel. They are a generous 30 by 66 inches and are luxuriously soft and plush, with our Humu Surf logo front and center, and also feature a 'honu' ( sea turtle ) and a rad paddler motif in the corners. Comes in a royal blue / cream design. When you 'Live with aloha' you are truly vibing with the ocean and the entire universe in style!

Made with 100% cotton.

Nautical Tote Bag

Regular price $ 40.00 Save $ -40.00

Heavy duty generous tote bag with a nautical theme of navy blue stripes. It’s large dimensions ( 23” w by 15” h) ensures plenty of room for a day at the beach or a day sailing on your friends boat! Super rugged and durable.

Embroidered ‘Humu Surf’ logo. Reinforced heavy duty stitching and canvas for a long life, top zipper seals the deal!

Women's Short Sleeve T's

Regular price $ 19.99 Save $ -19.99

Cute, sassy, intensely colorful Humuhumunukunukuaou'a fish on a turquoise background.

Women's Long Sleeve Performance Hoody

Regular price $ 34.95 Save $ -34.95

Maximum stylish sun protection in or out of the water with this super lightweight women’s performance hoodie. UPF 50 plus. Large two color back logo, small chest logo, and full L sleeve ‘Humuhumunukunukuapua’a’ print! Easy care cold wash, hang dry.

Women’s version comes with stylish and convenient front pockets.

Made in USA!

Men's Long Sleeve Performance Hoody

Regular price $ 34.95 Save $ -34.95

Men's Long Sleeve Performance Sunshirt

Regular price $ 29.95 Save $ -29.95

Juniors Long Sleeve Unisex Rash Guard

Regular price $ 22.95 Save $ -22.95

Keep your little one and future surfer/lifeguard sun protected and stylish with their favorite Hawaiian State Fish front and center! And on the back! This Long Sleeve Rash guard has really cool print down the sleeve too! Can you say ‘Humuhumunukunukuapua’a?

These rashes are made in USA with maximum ( UPF 50 plus) sun protection. Easy care, cold wash, hang dry!

Made in USA!