Humu Surf believes in strong family values and the importance of community. We can all make a difference and have fun doing it!  To 'Live With Aloha' means to love and cherish each other and our planet. 

Humu Surf Company's hats and rashies, for kids to adults all reflect the awesome power and colors of nature. Now, you can keep your head protected and serve the planet by wearing Humu! Aloha.

Humu Surf strives to encourage people of all ages the vital importance of health. We believe that when we care for of our bodies through diet and exercise, avoid smoking and other destructive habits, then we have a chance to live long, productive lives feeling good! Humu Surf believes we all can be assets to our family, friends, and communities.

Maui Surfer Girls is honored to partner with Hulu Surf! Our surf campers and staff love surfing in their quick-dry foam trucker hats (bonus-they float if you wipe out!) and the lifeguard straw hats are perfect for staying cool on long beach days. We are stoked to know that the proceeds from Humu products go towards causes we also care deeply about: marine animal advocacy and ocean conservation. Mahalo Hulu Surf! Keep up the good work.